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  • A separate virtual reporting suit to be created in Adobe Analytics for each external domain.
  • As our Adobe Analytics license is based on the amount of server calls, it is important to have a reliable estimate for the amount of events tracked on external websites (shared by the distributer / owner of the external website) when renewing the license. This way, we don't face any issues with the capacity of our license (over consumption) before the end of the license validity period. In case of over consumption, all tracked domains including the corporate website is impacted.
  • These traffic/events estimates are required from the distributer(s) before the renewal of the Adobe Analytics license so that YME accounts for the total number of server calls that is needed during the validity period of the new license.



Alternative solution to tracking external websites using Adobe analytics:

  • Based on the discussion with YMES (the current case), the tracking is mainly needed for paid campaigns run by an external agency.
  • In this case - tracking specific conversions for specific campaigns - an advertising pixel like Meta or Google pixel could be used to track conversion for paid campaigns.