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  • It is mandatory to collect explicit consent from website visitors before tracking them.
  • Our recommendation is to always have external websites under the yamaha-motor.eu domain. This way, OneTrust licence can be used for the external website.
  • YME's current One Trust license isn't valid to be used on multiple domains (external domains). Therefore, a license change would be required if we were to use the current One Trust license owned by YME.
  • Therefore, there visitor's consent shall be collected by the distributer(s) while making it clear to the website visitor that the collected data is shared with YME detailing the purpose(s) for which the data is collected. This was confirmed with YME Privacy department.

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Alternative solution to tracking external websites using Adobe analytics:

  •  If the goal is finding a privacy friendly tracking solution, then we recommend Matomo to be used as a web tracking tool for the external website.
  • Based on the discussion with YMES (the current case), the tracking is mainly needed for paid campaigns run by an external agency.
  • In this case - tracking specific conversions for specific campaigns - an advertising pixel like Meta or Google pixel could be used to track conversion for paid campaigns.

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