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Alternative solution to tracking external websites using Adobe analytics:

  •  If If the goal is finding a privacy friendly tracking solution, then we recommend Matomo to be used as a web tracking tool for the external website.
  • Based on the discussion with YMES (the current case), the tracking is mainly needed for paid campaigns run by an external agency.
  • In this case - tracking specific conversions for specific campaigns - an advertising pixel like Meta or Google pixel could be used to track conversion for paid campaigns.

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