Versions Compared

Old Version 1

changes.mady.by.user Ahmed Sakr

Saved on

compared with

New Version Current

changes.mady.by.user Ahmed Sakr

Saved on

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

...

  • It is mandatory to collect explicit consent from website visitors before tracking them.
  • Our recommendation is to always have external websites under the yamaha-motor.eu domain. This way, OneTrust licence can be used for the external website.
  • YME's current One Trust license isn't valid to be used on multiple domains (external domains). Therefore, a license change would be required if we were to use the current One Trust license owned by YME.
  • Therefore, there visitor's consent shall be collected by the distributer(s) while making it clear to the website visitor that the collected data is shared with YME detailing the purpose(s) for which the data is collected. This was confirmed with YME Privacy department.

...

  • A separate virtual reporting suit to be created in Adobe Analytics for each external domain.
  • As our Adobe Analytics license is based on the amount of server calls, it is important to have a reliable estimate for the amount of events tracked on external websites (shared by the distributer / owner of the external website) when renewing the license. This way, we don't face any issues with the capacity of our license (over consumption) before the end of the license validity period. In case of over consumption, all tracked domains including the corporate website is impacted.
  • These traffic/events estimates are required from the distributer(s) before the renewal of the Adobe Analytics license so that YME accounts for the total number of server calls that is needed during the validity period of the new license.



Alternative solution to tracking external websites using Adobe analytics:

  • If the goal is finding a privacy friendly tracking solution, then we recommend Matomo to be used as a web tracking tool for the external website.
  • Based on the discussion with YMES (the current case), the tracking is mainly needed for paid campaigns run by an external agency.
  • In this case - tracking specific conversions for specific campaigns - an advertising pixel like Meta or Google pixel could be used to track conversion for paid campaigns.