Table of Contents

Dashboard Objective:

This dashboard is aimed to help us understand the performance of marketing consents in website forms like test rides, configurator quotations, eCommerce orders, etc. It also helps us understand what marketing channels the customers consent to when they submit website forms. And the performance of marketing consents per country. 

Dashboard Access:

• To access the dashboard, please click: https://www3.an.adobe.com/x/3_1gdzdv
• If you don't have access to Adobe Analytics, please request access following this guide: AA: How to request access to Adobe Analytics
• All users who have access to Adobe Analytics will automatically have access to the overall website performance dashboard. 
  • Users will have access to the same dashboard but will only see data of their country that is assigned when access to AA was granted. The country in assigned to the user based on the country specified in the access request.
  • YME users will have access to data of all countries on the same dashboard.

Important Notes:

1. Marketing consents on the website are tracked starting on Nov. 8th, 2024. Please don't use the dashboard for earlier periods of times. 
2. Please keep in mind that a website user could consent to multiple channels at once. So, the total number of consents is the number of times a website user consented (submitted a form with consent) and not the sum of consents per channel as multiple channels could be included in one consent (form submission).
3. The website forms that are tracked and contain marketing consent options are the eCommerce order form, test ride request, configurator quotation request, maintenance request, lead generation, and ""Notify Me"" forms for units.
4. The marketing channels that a customer could consent to are email, phone, paper mail, and mobile app. push notification.

Dashboard Scope:

In-scope dimensions:

• Date
• Country
• Marketing Channel
• Website Form Type
• Campaign

In-scope metrics:

• The number of marketing consents

• Marketing consent rate
• The number of marketing consents for each marketing channel
• Marketing consent rate for each marketing channel
• The number of marketing consents in each website form type
• Marketing consent rate for each website form type

Metrics Definitions:

1. All Marketing Consents: Total number of times a website user consented to any marketing channel (or multiple ones) when submitting a form.
2. All Marketing Consents Rate: (number of form submits with consents / total number of form submits) % -> Only the forms mentioned in point 3 above are included.
3. Email Consents: Total number of times a website user consented to ""Email"" channel when submitting a form.
4. Email Consents Rate: (number of form submits with email consents / total number of form submits) % -> Only the forms mentioned in point 3 above are included.
5. Phone, Paper mail, and push notifications metrics are similar to email metrics defined in points 3 & 4.

Dashboard Structure:

1- Overall Performance Over Time

1. 1. Dimension:
      1. Date
   2. Metrics: 
      1. The number of marketing consents: total & per marketing channel.
      2. The marketing consent rate: total & per marketing channel.

2- Performance Per Country

1. 1. Dimension: Country
   2. Metrics: 
      1. The number of marketing consents: total & per marketing channel.
      2. The marketing consent rate: total & per marketing channel.

3- Performance Per Website Form Type

1. 1. Dimension: Country
   2. Metrics: 
      
      1. The number of marketing consents per website form type (test rides, eCommerce orders, etc.).
      2. The marketing consent rate per website form type (test rides, eCommerce orders, etc.).