This dashboard is aimed to give a detailed view of the test rides performance on the website using the dimensions and metrics as explained below. The dimensions and metrics that are explained below help to understand which units, countries or campaigns are performing well and which ones aren't. They also help to understand the reason(s) in case of under performance whether it is the unavailability of the unit for test rides, website visitors aren't clicking on "Request Test Ride", or website visitors aren't submitting the test ride request form after opening it.
The dashboard only includes data of the 18 countries where CRM is activated: fr, it, es, de, pl, gb, pt, be, at, cz, nl, no, dk, se, sk, fi, hu, lu.
Product Views With Test Rides: the number of time a product page was viewed while test rides were enabled for the unit.
Overall website test rides performance across all units, countries, campaigns.
a- Line chart that shows the performance per day.
b- Table that shows the performance per month.
a- Donut chart showing the share of the top 10 units (sorted by the number of test ride confirmations) in product views with available test rides, test ride entries, and test ride confirmations.
b- Table showing the performance per unit using the same 5 metrics that are used in the overall performance section.
a- Donut chart showing the share of each country in product views with available test rides, test ride entries, and test ride confirmations.
b- Table showing the performance per country (where CRM is activated using the same 5 metrics that are used in the overall performance section.
5- Test Rides Per Campaign
a- Donut chart showing the share of the top 10 campaigns (sorted by the number of test ride confirmations) in product views with available test rides, test ride entries, and test ride confirmations.
b- Table showing the performance per campaign using the same 5 metrics that are used in the overall performance section.