Table of Contents

Dashboard Objective:

This dashboard is aimed to give an overview of the website performance on a high level using the main dimensions and metrics as explained below. The goal of the dashboard isn't to deep dive into performance as this will be in scope of other Adobe Analytics (AA) dashboards.

Dashboard Access:

  • To access the dashboard, please click: https://www3.an.adobe.com/x/3_y0545
  • If you don't have access to Adobe Analytics, please request access following this guide: How to request access to Adobe Analytics
  • All users who have access to Adobe Analytics will automatically have access to the overall website performance dashboard. 
    • Users will have access to the same dashboard but will only see data of their country that is assigned when access to AA was granted. The country in assigned to the user based on the country specified in the access request.
    • YME users will have access to data of all countries on the same dashboard.

Dashboard Scope:

In-scope dimensions:

  • Date
  • Country
  • Channel
  • Product
  • Campaign

In-scope metrics:

  • Unique visitors: number of users.

  • Unique Visitors [new users]: number of new users.
  • Visits: number of sessions. 
  • Visits / Visitors: number of sessions / user. 
  • Page Views: number of page views
  • Page Views / Visits: number of page views / session. 
  • Average Time on Site: is the same as Avg. session duration. 
  • Bounce Rate

Filters:

  • Country filter
  • Marketing Channel filter
  • Campaign filter
  • Language filter
  • Page Type filter

It is important to note that different filters are available in different sections on the dashboard per the need and compatibility.

Dashboard Structure:

1- Overall Performance/Time Panel

    1. Dimension: Date
    2. Metrics: the eight standard metrics of the dashboard as explained under "In-scope metrics" above.
    3. Filters: Country - Marketing Channel - Campaign - Language - Page Type

2- Country Performance Panel

    1. Dimension: Country
    2. Metrics: the eight standard metrics of the dashboard as explained under "In-scope metrics" above.
    3. Filters: Country - Marketing Channel - Language

3- Channel Performance Panel

    1. Dimension: Country
    2. Metrics: the eight standard metrics as explained under "In-scope metrics" above.
    3. Filters: Country - Marketing Channel - Language

4- Product Performance Panel

    1. Dimension: Country
    2. Metrics: the eight standard metrics as explained under "In-scope metrics" above.
    3. Filters: Country - Marketing Channel - Language

5- Campaign Performance Panel

    1. Dimension: Country
    2. Metrics: the eight standard metrics as explained under "In-scope metrics" above.
    3. Filters: Country - Marketing Channel - Language


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