Table of Contents

Dashboard Objective:

This dashboard is aimed to monitor/visualize the web performance of the products on the website using e-commerce and engagement metrics as explained below to help us measure the product performance as well as the product interest.

Dashboard Access:

• To access the dashboard, please click: https://www3.an.adobe.com/x/3_y14p1
• If you don't have access to Adobe Analytics, please request access following this guide: How to request access to Adobe Analytics
• All users who have access to Adobe Analytics will automatically have access to the overall website performance dashboard. 
  • Users will have access to the same dashboard but will only see data of their country that is assigned when access to AA was granted. The country in assigned to the user based on the country specified in the access request.
  • YME users will have access to data of all countries on the same dashboard.

Dashboard Scope:

In-scope dimensions:

• Product
• Country

In-scope metrics:

• E-commerce Metrics:

• • Product Views: number of product page views.

  • Unique visitors: number of users.

  • Unique Visitors [new users]: number of new users.
  • Visits: number of sessions. 
  • Cart Additions: number of times a user added a product to a cart.
  • Checkouts: number of times a user initiated the checkout process.
  • Orders
  • Revenue

• Engagement Metrics:

• • PDP Change Size: number of times a user changed the size of a product on a product detail page (PDP) as below:.

• • PDP Color Change: number of times a user changed the color of a product on a product detail page (PDP) as below:

• • Notify me confirmation: number of times a user has opted-in the "Notify Me" feature on a PDP when a product is out of stock. 

• • Product List View: number of times a product was viewed in a product list, a product category list page for instance.
  • Add to comparison: number of times a product was added to a comparison with other products as below:

• • Remove from comparison: number of times a product was removed from a comparison with other products. 

Filters:

The following filters are available at the top of the dashboard and applicable to the whole dashboard:

• Product filter
• Category filter
• Country filter
• Language filter
• Marketing Channel filter

Dashboard Structure:

1- Overall Product Performance Panel

1. 1. Dimension: Product
   2. Metrics: Product Views - Unique Visitors - New users - Visits (sessions) - Cart Additions (ATC) - Checkouts - Orders - Revenue

2- Product Performance / Country Panel

1. 1. Dimension: Country
   2. Metrics: Product Views - Unique Visitors - New users - Visits (sessions) - Cart Additions (ATC) - Checkouts - Orders - Revenue

3- Product Details Pages / Engagement Panel

1. 1. Dimension: Product
   2. Metrics: Product Views - PDP Change Size - PDP Color Change - Notify Me Confirmation

4- Product Comparisons Panel

1. 1. Dimension: Product
   2. Metrics: Product List Views - Add to comparison - Remove from comparison